Market Turmoil - Business as Usual

In all the frenetic media coverage its difficult to remember that most business activity is carrying on as usual. The world of Wall Street and the City appears almost completely detached from the day to day activities of most businesses.

I look after a range of clients across a number of different industries and market categories. Most are carrying on as usual. Yes, they are all aware that there is a coming recession. And they are all aware that consumers and small businesses are acting in a more prudent manner. But, so far, the apocalyptic headlines have made little real difference to their business performance. If you're selling a business, I would recommend you contact them.

Only yesterday retailer Tesco - not a client of mine - reported an 11% rise in profits. Too bad for Tesco, the media wasn't interested. At the other end of the scale business carries on for many small businesses. Yes, if you're an estate agent or mortgage broker there isn't much activity. But how many businesses are directly connected to a sector that was bloated by years of above inflation growth in house prices?

A Precession rather than a Recession

Its a torrid day on the stock exchange with falls of 5% to 25% across the banking sector. This leaves the Royal Bank of Scotand (RBS), Halifax Bank of Scotland (HBOS) and Bradford & Bingley all trading below their deeply discounted rights issues. The banks, estate agents and house builders may all be in trouble but is there a recession? Technically no. The preferred definition of a recession is two consecutive quarters of declining GDP. At the moment the available data tells us the economy is still growing. However, there is litte good economic news and what we get seems to imply there's a recession on its way. My definition of this is a pre-cession. Its going to happen but its not here yet.

The bad economic news contrasts with my day to day feedback from clients. Most will admit trading conditions are tight. But they are far from declining. I have picked up two new clients in the past month. And one client has announced he is to treble his marketing budget. I get the distinct feeling that athough the financial and building sectors are in trouble, much of the rest of the economy remains largely unscathed.